Innovating with Subway’s New Flatizza

Subway was established in 1965, and is primarily known for selling submarine sandwiches or subs. When Subway came into the market, it revolutionized the way people look at fast food restaurants because with Subway, you get quick and nutritious meals that can be enjoyed by the entire family. The concept is pretty simple, with their always fresh and utterly delicious made-to-order sandwiches. It has made waves across the country and the world, growing to over 41,701 restaurants in 105 countries.

Being in the food industry for so long, Subway knows that innovation is the name of the game. Customers love trying out new things, and this is why restaurants keep innovating their menu. Subway has offered a number of different variations to their subway sandwiches through the years, but this time, they’re taking innovation one step further by offering something entirely different: the flatizza.


Changing up the menu

Subway introduced the “flatizza” with a special introductory price of 2 for $5. The flatizza is only the latest change in Subway’s menu, but it’s certainly not the first one. You go to Subway expecting a submarine sandwich, but you also get surprise items here and there like wraps, salads, and even baked goods. With the flatizza, you get all the flavors and goodness of everything you want in a pizza, but only in a flatbread.

Sandwiches (and therefore breads) made Subway world-famous, and the flatizza is basically the hybrid of pizza and bread. All the saucy goodness you get in pizza will still be there, but you’re eating it with crispy flatbread. It will also be freshly made as you order and popped into the oven while you wait in line, so you get the same freshness that Subway’s submarine sandwiches are well known for.

Flatizza variations to explore

The flatizza comes in 4 delicious variations, all carefully thought of to cater to various tastes. Here are the 4 flatizza variations you can explore during meal time, snack time, or anytime you’re craving for something delicious:


Crispy flatbread is the perfect base to a delicious combination of mozzarella cheese that’s melted to gooey perfection, as well as a special marinara sauce. This cheese flatizza may look simple, but the combination of flavors will just burst in your mouth and keep you coming back for more.


If you’re craving for meat in marinara sauce, then the pepperoni flatizza is perfect for you, as it comes with crispy flatbread it’s topped with perfectly melted mozzarella cheese.


Subway also offers a variant that spices things up a bit and brings you the taste of Italy right in a 6-inch square. Pepperoni, Genoa salami, marinara sauce, and mozzarella cheese are seasoned to Italian perfection and placed on top of crispy flatbread, for your pleasure.


Vegetarians or those who are looking for a healthier option can go with this Veggie Flatizza, which still has the crispy flatbread, the special marinara sauce and lots of melted mozzarella cheese. Only, instead of the other toppings, what you get is a healthy mix of vegetable goodness: green peppers, juicy tomatoes, olives and onions.

Fresh, and with extra toppings

Like everything else in Subway, all the flatizzas are freshly made right in front of you as you order, and you get the delectable fresh taste that Subway is known for. You can also add whatever you want from the toppings bar, so you can make your flatizza even more interesting.

Nutrition information

Nutrition is an important part of Subway’s selling proposition, especially because of its fresh ingredients of meats and vegetables. With flatizzas, you get a little more calories than the usual submarine sandwiches, but the extra calories are definitely worth it. For those who are conscious about their diets, the Pepperoni Flatizza will give you 500 calories (230 calories from fat). A little below that is the Spicy Italian Flatizza, which contains 490 calories (220 calories from fat). On the other hand, the Veggie Flatizza contains 410 calories (150 calories from fat), and the Cheese Flatizza contains 390 calories (140 calories from fat).

The flatizzas also give you your share of carbohydrates, protein, as well as Vitamin A, Vitamin C, Calcium and Iron. So not only do you get pizza flavored goodness, you also get essential vitamins and minerals.

A smart innovation

When you come to think of it, the flatizza doesn’t really use new ingredients. What they use for the flatizzas are also used in their signature subs, only this time the ingredients are arranged differently and there’s that special pizza kick in the taste.

This makes the flatizza an innovation that doesn’t really cost a lot operationally, yet it makes a big difference in the menu offerings of Subway, and gives customers something new to look forward to.

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