The last few days of summer are here, and I’m sure you’re not ready to say goodbye to that fresh summer breeze and laid-back life of lounging by the beach. Fear not, for Starbucks just brought back one of the fan favorites from years ago: the Mocha Coconut Frappuccino.
With that unique coconut taste blended into Starbucks’ signature Frappuccino Roast coffee with the chocolate goodness of mocha, you get to take the sun, sand, and palm trees with you wherever you go. The ice blended drink is creamy and delicious, topped with whipped cream, chocolate syrup, and coconut flakes. And as of July 23, Starbucks has brought it back for you to enjoy to your heart’s desire.
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Back by Popular Demand
The drink is not part of Starbucks’ regular offerings, and even if they do offer seasonal favorites, this is still something that we all thought would not resurface again. But Starbucks knows that it should listen to what its customers want, and apparently they want to go loco with the coco.
In MyStarbucksIdea.com, Starbucks allows customers to share their ideas, comment on and discuss other people’s ideas, and event vote for the ideas that they think Starbucks should really make a reality. This clamor from the fans is actually what prompted Starbucks to bring back the Mocha Coconut Frappuccino. The bottom line is the fans wanted the drink back, and Starbucks listened.
This idea-sharing interface is something that mirrors Starbucks’ culture of really putting value to what their customers want. It’s not such a little known secret that in Starbucks, you can actually ask the barista to customize your drink depending on your taste. This collaborative atmosphere that you find in its stores is something that’s reflected in this online platform, and you actually see that the loyal customers are paying attention.
The ideas suggested by customers are not limited to bringing something like the Mocha Coconut Frappuccino back. You have ideas that suggest new variations on the espresso drinks, tea, food, and even merchandise, but you also have ideas that look into the ingredients (ranging from coffee ice cubes to dark chocolate to removing all high fructose corn syrup). There’s also a forum on new product ideas.
But it’s not just about product. Starbucks also gives customers a chance to air out ideas on the Experience, which involves ordering, payment, pick-up, and atmosphere. Another aspect customers can comment on is the Involvement, which allows them to suggest ideas on social responsibility and how to build the community.
The range of ideas is so broad, that for coffee & espresso beverages alone you have an idea count of 45,288. Someone at Starbucks actually sifts through these ideas based on popularity, and there are 230 coffee & espresso beverage ideas in action, including bringing back the Mocha Coconut Frappuccino.
What’s New?
This handcrafted beverage was actually first offered by Starbucks in 2002, but it was never part of the permanent menu. Its unique taste is something fans have craved for, but now that Starbucks is bringing it back, it’s actually better than ever before.
For one thing, the coconut flakes that top the drink is now a blended toasted coconut topping that you’ve never tasted before. Imagine the coconut being toasted, which brings out its sweetness and flavor even more. There are pieces that are lightly toasted and pieces that are darkly toasted, to give you that texture and variation of taste. The toasted coconut pieces are blended with caramelized coconut, cooked in small batches with sugar and butter. And that’s just the topping.
Aside from this innovation, you can either enjoy the Mocha Coconut Frappuccino the way it is or go for a caffeine-free version with the Coconut Crème Frappuccino Blended Crème.
Of course, like any Starbucks drink, you can customize your experience entirely. You can pick what milk you want, whether that’s whole, 2%, nonfat, or soy. You can also add a shot of espresso for that extra kick or choose decaf to get the same coffee taste without the caffeine. If you want to cut back on calories, you can opt for no whipped cream and ask the barista to make your drink light. However you want to enjoy your Mocha Coconut Frappuccino, Starbucks is ready to give it to you.
Limited Offering
This really good news comes with a catch though. Starbucks is only offering the drink for a limited time, at least until supplies last. So while it’s still available and while you can still taste those last traces of the summer holiday, go for it.
Who knows, when the time comes and the Mocha Coconut Frappuccino is out of the stores again, maybe Starbucks will this time listen to the clamor of customers to make this a permanent part of the menu. Basing on how popular this Frap is, those ideas are sure to come.
